Case study
White & Case
A global rebrand that remains fresh and relevant.
Situation
We worked with White & Case, a leading international law firm, to help it launch its new global identity in 2005.
Process
What began as a consultative engagement to analyze the new core signature and make recommendations on creative staffing and design management became a full-time, in-house role overseeing the extension of the identity across a new marketing collateral system, website, and firm communications. The result is a modern, professional, and fresh identity system that is still relevant today.
Outcomes
The team designed a comprehensive set of brand guidelines, implemented a creative services project management process, and trained marketing staff in brand standards.